Publicity & Marketing Assistant
Tin House Books
Hey Tin house,
Thanks for checking me out.
I'm Ally, a voracious writer/reader, copy editor, project manager, and content creator. I used these skills for four years to run a freelance marketing and content strategy business, before stepping into a project management role at a content marketing agency.
Read more below, and please let me know if you have any questions.
Well, here's the path that brought me to you.
1. Studied English
Let's start off on the right foot, you know? I graduated with a degree in English and Writing from Portland State University.
2. Worked for too many law offices
Working for lawyers was single-handedly some of the best training I could have asked for with the work I'm doing now.
I closed that chapter as a better communicator and writer, with a more-than-keen eye for detail.
This time was also imperative for helping me see that I do my best work when pushed and challenged. I strived for a place to be innovative, to test new ideas, implement what I was learning, and get out of my comfort zone.
So, I left for the wild unknown and...
3. Started allylayton.com
The mission of allylayton.com was to build meaningful marketing strategies with a focus on customers, instead of bottom lines.
A regular project for me included:
Remotely meeting with clients to understand their expectations for their content moving forward.
Creating detailed outlines of the overall content strategy moving forward.
Writing the promotional content for the next stage of their sales funnel while adhering to brand voice and tone.
Using data collected throughout the duration of the funnel to adapt any upcoming content to be more successful.
I loved my business, but I missed collaborating with other people. I had been daydreaming about working as part of a small team. When I began...
4. Worked as a project manager for a content marketing agency
Working as a project manager and content strategist for an agency has given me the unique opportunity to be a part of every angle of content creation and implementation. During my time here, I have...
Managed the content planning and writing for over a dozen other companies, with SEO and lead generation in mind.
Worked closely with a team of writers, editors, and tech assistants to move content pieces through all stages of creation — from the minds of our writers, onto Google docs, and into Wordpress.
Maintained consistent publishing and production schedules to keep content flowing over several months — without hiccups.
Meet regularly with remote clients and team members to ensure that all needs are being addressed and that the content is exceeding expectations.
This position really suites all my needs and skills, but I'm ready to do even more. I started looking for other marketing roles...
5. Then I found Tin House Books!
I know I’m a great fit for Tin House Books’ marketing publicity and marketing assistant.
My background in marketing and project management has helped take some of my more intuitive skills (being preemptive, communicative, self-starting, and thorough) and has given them room to grow even stronger.
I wholeheartedly appreciate what can be achieved by taking a holistic and balanced approach with each and every step of a project, from the high-level strategy down to the nitty-gritty details.
I'd be thrilled to take my skills and work as your marketing assistant.