Ally Layton

Content Crafter
Quaderno

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Hey,

Thanks for checking me out.

I'm Ally, a voracious writer, self-starter, copy editor, and content creator. For the past three years, I've used these skills to run allylayton.com—a freelance email marketing and content strategy firm for small business owners.

Now I'd like to use these skills to be Quaderno's content crafter.

Read more below, and please let me know if you have any questions.


Why me?

Well, here's the path that brought me to you.

1. Studied English

Let's start off on the right foot, you know? I graduated with a degree in English and Writing from Portland State University. 

2. Worked for too many law offices

Working for lawyers was single-handedly some of the best training I could have asked for with the work I'm doing now.  

I closed that chapter as a better communicator and writer, with a more-than-keen eye for detail.

This time was also imperative for helping me see that I do my best work when pushed and challenged. I strived for a place to be innovative, to test new ideas, implement what I was learning, and get out of my comfort zone. 

So, I left for the wild unknown and....

3. Started freelancing with allylayton.com

The mission of my business is to build meaningful relationships through content marketing; which means I put relationships before sales, a lot. I wholeheartedly believe that marketing strategies with a focus on customers, instead of bottom lines, will thrive. And I bring this philosophy to every email campaign I write, and every client conversation I have. 

A regular project for me includes:

  • Remotely meeting with clients to understand expectations for their next email campaign and goals for their businesses moving forward.
  • Outlining and writing promotional content for their sales funnel or email course, while adhering to brand voice and tone.
  • Using data collected throughout the duration of the funnel to adapt upcoming content to be more successful.

I love my business, but I also love collaborating with other people. I have been daydreaming of working as part of a small team. Until...

4. Finding Quaderno on We Work Remotely

Honestly, I am a great fit for Quaderno Content Crafter position.

Creating great content isn't just something I love, but I'm great at it too. Working for myself over the last three years has taught me the intrinsic value of wrestling with the hard problems, asking the wonky questions, and pushing past those 'stuck spots.' 

Throughout my career, creativity and testing have been the cornerstone of my work— both for myself and my clients. Whether it's writing each of my subscribers one-to-one, a/b testing email courses, or leading email marketing workshops to build out audience profiles — I strive to constantly develop new content and test it, as often as I can.

Through all of this, I've prided myself on having built up a client base solely on the quality of my work, and my ability to bring creative solutions to every project.

I would love to take what I know about content creation and transition it to work for your business.

Let's chat and see how I could get involved with Quaderno!