Ally Layton

Right-hand gal
Marketing Assistant

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Hello There,

Thanks for checking me out.

I'm Ally — Portland native, administrative assistant, and project manager. For the past four years, I've worked in the online business space as a freelance email marketer for small business owners, and as a project manager for a content creation agency.

Below, I've put together a resume/cover-letter hybrid to share my experience and show my unique qualifications for this position. As you read it, anytime you see an asterisk (*) I'm addressing one of the specific requirement you mentioned in your ad.

Please reach out if you have any questions.

I look forward to hearing from you soon, 

Ally


Why me?

Well, here's the path that brought me to you.

1. Studied English

Let's start off on the right foot, you know? *I graduated with a degree in English and Writing from Portland State University. 

2. Worked for too many law offices

Working for lawyers was single-handedly some of the best training I could have asked for with the work I'm doing now.  I closed that chapter with...

  • *Rock-solid organizational skills from managing the calendars for 5 separate attorneys
  • *Crystal clear communicator and writing skill
  • A more-than-keen eye for detail

This time was also imperative for helping me see that I do my best work when pushed and challenged. I strived for a place to be innovative, to test new ideas, implement what I was learning, and get out of my comfort zone. 

So, I left for the wild unknown and...

3. Started allylayton.com

The mission of allylayton.com was to build meaningful marketing strategies with a focus on customers, instead of bottom lines. 

A regular project for me included:

  1. *Remotely meeting with clients to understand their expectations for their content moving forward.
  2. Creating detailed outlines of overall content strategy moving forward. 
  3. **Building out email campaigns for the next stage of their sales funnel while adhering to brand voice and tone.
  4. *Using data collected throughout the duration of the funnel to adapt any upcoming content to be more successful.

I loved my business, but I missed collaborating with other people, so I began...

4. Working as a project manager for a content marketing agency

Working as a project manager, writer, and content strategist for an agency has given me the unique opportunity to be a part of every angle of content creation and implementation. During my time here, I have...

  • *Managed the content planning and writing for over a dozen of other companies, with SEO and lead generation in mind.
  • *Worked closely with a team of writers, editors, and tech assistants to move content pieces through all stages of creation. 
  • *Designed clean, beautiful, email opt-ins using Canva and Beacon
  • *Maintained consistent publishing and production schedules to keep content flowing over several months — without hiccups. 
  • *Regularly met remotely with clients and team members to ensure that all needs are being addressed and that the content is exceeding expectations. 

This position really suites all my needs and skills, but I'm ready to do even more. I started looking for personal assistant roles, when...

5. I found you on Craigslist!

Honestly, I am a great fit for your assistant marketing position.

I love every aspect of administrative assistance and marketing, from the high-level organization to getting down with the nitty-gritty details, and I appreciate a position that gets to work at it from all sides.

I also have a knack (and proven track record to boot) for creating effective business systems and structures — whether they're for myself, other business owners, or my unwitting friends and family.

More importantly, however, I have a yearning to come alongside my clients and support them through every aspect of their work. I have never met a project is too big or small to tackle swiftly and with ease. 

I'd be thrilled to take these skills and work as your right-hand gal. *My wage requirements are $25-35 per hour for W-2 work. Let's chat and see how I could get involved!