Digital Marketing Coordinator
Thanks for checking me out.
I'm Ally, a voracious writer, self-starter, copy editor, and email marketing strategist. For the past three years, I've used these skills to run allylayton.com — a freelance email marketing and content strategy firm for small business owners.
But what that really means is that I have a strong eye for strategy, management, and detail which makes me a wonderful candidate for Bootsnall.
Read more below, and let me know if you have any questions.
Well, here's the path that brought me to you.
1. Studied English
Let's start off on the right foot, you know? I graduated with a degree in English and Writing from Portland State University.
2. Worked for too many law offices
Working for lawyers was single-handedly some of the best training I could have asked for with the work I'm doing now.
I closed that chapter as a better communicator and writer, with a more-than-keen eye for detail.
This time was also imperative for helping me see that I do my best work when pushed and challenged. I strived for a place to be innovative, to test new ideas, implement what I was learning, and get out of my comfort zone.
So, I left for the wild unknown and....
3. Started freelancing with allylayton.com
The mission of my business is to build meaningful relationships through email marketing automation. Which means I put relationships before sales, a lot. I whole-heartedly believe that marketing strategies with a focus on customers, instead of bottom lines, will thrive. And I bring this philosophy to every email campaign I write, and every client conversation I have.
A regular project for me includes:
- Remotely meeting with clients to understand expectations for their next email campaign and goals for their businesses moving forward
- Outlining and writing promotional content for their sales funnel/launch, while adhering to brand voice and tone.
- Setting up content within various email delivery systems.
- Using data collected throughout the duration of the funnel to adapt upcoming content to be more successful.
I love my business, but I also love collaborating with other people. I have been daydreaming of working as part of a small team. Until...
4. Being shown Bootsnall by a friend
Not gonna lie, I would be perfect for this position.
Digital marketing isn't just something I love, but I'm great at it too. Working for myself over the last three years has taught me the value of creating high-quality, and strategic content — for myself and my clients.
Throughout my career, I've made it a point to have implementation and testing as the cornerstone of my work. Whether it's writing each of my subscribers one-to-one, a/b testing email courses, or leading email marketing workshops to build audience profiles — I love developing, and testing, content as often as I can.
Through this, I've prided myself on having built up a client base solely on the quality of my work, and my ability to bring creative solutions to every project.
I would love to take what I know about digital marketing and transition it to work for your business.
Let's chat and see how I could get involved with Bootsnall!