Ally Layton

 

Take a sneak-a-peek at my background…

I studied English

Let's start off on the right foot, you know? I graduated with a degree in English and Writing from Portland State University. 

Worked for too many law offices

Working for lawyers was single-handedly some of the best training I could have asked for with the work I'm doing now.  

I closed that chapter as a better communicator and writer, with a more-than-keen eye for detail.

This time was also imperative for helping me see that I do my best work when pushed and challenged. I strived for a place to be innovative, to test new ideas, implement what I was learning, and get out of my comfort zone. 

So, I left for the wild unknown and...

Started allylayton.com

The mission of allylayton.com was to build meaningful marketing strategies with a focus on customers, instead of bottom lines. 

A regular project for me included:

  1. Remotely meeting with clients to understand their expectations for their content moving forward.

  2. Creating detailed outlines of overall content strategy moving forward.

  3. Writing the promotional content for the next stage of their sales funnel while adhering to brand voice and tone.

  4. Using data collected throughout the duration of the funnel to adapt any upcoming content to be more successful.

I loved my business, but I missed collaborating with other people. I had been daydreaming about working as part of a small team. When I began...

Working as a project manager for a remote content marketing agency

Being a project manager and content strategist for a agency has given me the unique opportunity to be a part of every angle of content creation and implementation. During my time here, I have...

  • Managed the content planning and writing for over a dozen of other companies, with SEO and lead generation in mind.

  • Worked closely with a team of writers, editors, and tech assistants to move content pieces through all stages of creation — from the minds of our writers, onto Google docs, and into Wordpress.

  • Maintained consistent publishing and production schedules to keep content flowing over several months — without hiccups.

  • Meet regularly with remote clients and team members to ensure that all needs are being addressed and that the content is exceeding expectations.