How to Nurture Leads While Launching

For today’s blog post, I want to talk about something near and dear to my heart, Value.

You know I’m a big proponent of NURTURING your list, so I don’t want to seem like a broken record over here.

But the last few months, I’ve been noticing that the value of the emails I received on the lists I subscribe to have gone down hill, especially once people start launching.

Today I thought I’d share two ways you can add value in your email sequences, as you lead up to, and during a launch.

STEP 1: Schedule a HEARTY nurture sequence the month before your launch

For many of us, we have an idea when our launches will be – hopefully you’re not saying “I think I’ll do a product launch on Monday” the Friday before.

So in the month leading up to your launch, schedule out a robust nurture sequence, covering some of the big pain points your clients face.

In these emails, give, give, give, and don’t pitch. Just begin to train your audience to think of your emails as having lots of good content, so when you shift to your promotional sequence once the cart opens – people will continue to open them willingly.

What does this look like? Here is a simple formula you can use to build out your nurture emails:


[SECTION 1] Start with a questions that pertains to your ideal clients pain point, or a personal story that shows where you were before you implemented the tips you’re about to share.

[SECTION 2] Establish yourself as an expert, or share what qualifies you to share your info (especially if you didn’t start with a personal story to show your ‘before’)

[SECTION 3] Giveaway useful contents and tips. Lists are always nice.

[SECTION 4] Sign out

Preeetttty easy.

STEP 2: Keep giving even after your promo sequence starts

While addressing objections needs to be your #1 priority with your promo sequence, when I’m mapping out the sequence content for a client, I am constantly asking myself “how I can address objections BY adding more value?”

Example – lately I’ve been working with a client who has a six month coaching program. One of the biggest objections from women for this program is ‘how do I know this program will work?’

With that in mind, I include lots of content that can help them make changes to their business ASAP.

All throughout the sequence, I include lots of tips and tricks, sneak peaks of the modules, training videos, mini-trainings, and challenges so that her readers can take action and start getting value from her content quickly.

Ergo addressing the objection and giving value at the same time. Magic.


I hope these two tips help you get clearer about how to add value to your launch sequence. If you’d like to chat about how to do this even more for your upcoming launch, contact me here.